Privacy Policy
Resort Rentals of St. Augustine, Inc. (“Resort Rentals of St. Augustine,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have when you visit our website at florida-resort-rentals.com (the “Site”).
Information We Collect
Information you provide to us
We may collect information you provide when you:
- Submit an inquiry or contact form
- Request information about a rental
- Make a booking or start a booking process
- Call us, email us, or otherwise communicate with us
This may include your name, email address, phone number, mailing address, travel dates, number of guests, and any information you include in your message.
Information collected automatically
When you use our Site, we may automatically collect:
- IP address and approximate location (city or region level)
- Device type, browser type, operating system
- Pages viewed and links clicked
- Date and time of visit
- Referring website or source
- General interaction data used to improve the Site
How We Use Your Information
We use your information to:
- Provide rental information, quotes, and booking support
- Process bookings and respond to inquiries
- Improve our Site, user experience, and content
- Measure marketing performance and understand which pages or campaigns are most helpful
- Prevent fraud, maintain security, and troubleshoot issues
- Comply with legal obligations
Cookies and Tracking Technologies
Our Site uses cookies and similar technologies to operate properly and to help us understand how visitors use the Site.
Analytics
We use tools such as Google Analytics 4 to analyze Site traffic and usage patterns. This helps us understand what content is helpful and where we can improve the booking experience.
Tag Management
We use Google Tag Manager to manage site tags and tracking scripts used for analytics and marketing measurement.
Heatmaps and Session Insights
We use Microsoft Clarity to better understand how visitors interact with our Site through heatmaps and session-based interaction data. This helps us improve usability and reduce friction in the booking process. Clarity may collect information such as clicks, scroll behavior, and device type. We do not use Clarity to intentionally collect sensitive personal information.
Advertising
We may use Google Ads and similar platforms to advertise our rentals and measure performance. These platforms may use cookies or similar technologies to show ads and measure conversions. You can manage ad personalization settings through Google’s ad settings.
Sharing of Information
We do not sell your personal information.
We may share information with:
- Service providers who help operate the Site, analytics, advertising, communications, and support functions
- Booking or property management partners only as needed to fulfill your request or reservation
- Legal authorities if required to comply with law, enforce our policies, or protect rights and safety
Data Retention
We keep personal information only as long as needed for the purposes described in this Privacy Policy, including legal, accounting, or reporting requirements.
Your Choices
Cookies
Most browsers allow you to control cookies through browser settings. If you disable cookies, parts of the Site may not function properly.
Analytics opt out
You can also limit analytics collection by using browser privacy controls or Google’s opt-out options where available.
Marketing preferences
If you receive marketing communications from us, you can opt out by following the unsubscribe link in the message or contacting us.
Security
We take reasonable steps to protect your information. No website or transmission is fully secure, so we cannot guarantee absolute security.
Children’s Privacy
Our Site is not intended for children under 13, and we do not knowingly collect personal information from children.
Third Party Links
Our Site may include links to third party websites. We are not responsible for the privacy practices of those websites.
Contact Us
If you have questions about this Privacy Policy or want to request access, correction, or deletion of your personal information, please contact us here: https://florida-resort-rentals.com/contact-us.
Phone: 904-471-6800
